If you have ever had the excitement and enthusiasm of a new project turn quickly into frustration and stress at having had a wonderful display designed only to see the retailers reject it, you will have an insight into the importance of getting the retailer to approve and sign off on your design as early as possible.
Nobody knowingly ignores retailer guidelines but it’s a fact that whilst most suppliers are at least aware of the need for retailer approval subject to their guidelines, very few understand what they all mean in their entirety.
So unless you know them inside and out, make sure you choose a supplier who does. Better still, choose a supplier who not only understands the retailer guidelines that are applied in different situations but will seek and achieve retailer sign off on your behalf.
With that said, there will be times where your expectations may still be able to be met even if they are right up against the limits of particular retailer guidelines. This is where you’ll really need a supplier who understands the various nuances and how they’re applied.
It is a good idea to choose a supplier who is not just well versed and has a great understanding of retailer guidelines but who can also demonstrate a history of consistently getting it right first time.
If you would like any advice on how to meet retailer guidelines please call us on 01638 715922 or email us at firstname.lastname@example.org and we’ll be happy to help.