The weather outside is frightful, or it soon will be…frosty mornings are here and snow is on the way… and so is Christmas.
At Easypack we’ve been working on Christmas retail POS for months and we’ve been up to our eyes in advent calendars and chocolate Santas not to mention cranberry sauce and goose fat.
With just a few days left as we near the final countdown to the big day, we’d just like to ask a couple of questions:
Have you made the most out of your Christmas visual merchandising?
Your packaging and on-pack communications, as well as your POS and POP Display materials are mini-billboards for your brand. It’s vital that you use that space wisely and do something exciting with the space to entice, educate or inform. For retail success you must define your POS and POP display objectives . Make your packaging and POP displays work hard for you – it costs you too much to waste.
So, how do you display the most popular Christmas gifts?
SMELLIES– Fragrance, beauty or spa type products are always a favourite Christmas present. These FSDUs can offer either glamorous showcasing or functional merchandising for the display of both shelved and hanging products. Whether you require a simple unit for mass merchantsor a unique, exquisite display for a specialty outlet or independent retailer, there are both standard or bespoke options available to suit all needs.
CHOCOLATES– Sweet treats are always part of Festive activities, whether it’s Advent Calendars in the lead up to the big day, Santa or candy cane stocking stuffers or luxury gift boxed chocolates, there’s plenty of POP displays to showcase these goodies. From Case Stackers for shelf ready packaged items to dumpbins, or fancy FSDUs with theatrical facades to grab attention.
DRINKIES– A little tipple is always a big part of the seasonal celebrations and a bottle can be found in many a Christmas stocking. Simple 2, 3 or 4 shelf FSDUs, designed to hold the weight of heavy bottles with re-enforced supports are the perfect way to get off-fixture merchandising space for drinks. A little ‘theatre’ can also be created by adding some extra attachments, such as the bottle shaped cut-outs for the sides of the unit, as shown in the whisky display below. These units can be delivered individually flat-packed for a simple 2 minute assembly in-store and so they are both functional and dramatic.
HOME ENTERTAINENT– Pocket/Cell structure displays are the traditional form of merchandising for books, CDs and DVDs. Whether the display is for the launch of a single title or for a range of titles, FSDUs with 6 to 24 pockets will do the job perfectly. These displays can be single or double sided to provide ample merchandising space. They are shipped partially assembled , that is with the main tray assembled, for the products to then be quickly merchandised in store.
Or, for the lucky recipients who might get a Blu Ray player for Christmas the 2 shelf FSDU below is designed to promote the features and benefits of the product clearly while maintaining a strong visual impact. With its’ raised base there is plenty of space and available print area to list all the USPs and specifications of such a highly technical product.
HBA ELECTRICALS– Straighteners, hair dryers or curling irons are always a welcome gift for the ladies (and some gents) at Christmas. Personal electricals are always popular and this extra large 4 Way Pallet Display provides bulk merchandising for the many options in HBA products. Delivered to stores fully stocked, the pallet displays are an easy merchandising option for retailers.
Easypack’s team wish you all a happy and successful trading period for Christmas 2013.
For more information on seasonal displays please get in touch:
Call 01638 715922 or e-mail firstname.lastname@example.org