How marvellous it is to be able to expound on the fabulous summer of success we’ve enjoyed in the UK this year!
Not only have we had a much needed heat wave, weather that we, the great British Public, could actually rely upon and take advantage of, being able to plan barbecues, trips to the beach, the country, the park or just into the garden … but we’ve had, dare I say it ‘exceptional sporting success’ as well.
Oh, it felt good to write that! Doesn’t it feel fantastic when the sun is shining and ‘we’ are winning?
Who will ever forget Andy Murray’s victory on Centre Court at Wimbledon, The British & Irish Lions thrashing the Aussie’s in the rugby, England’s cricketers winning The Ashes, Chris Froome our second great Tour de France champion in as many years, golfer Justin Rose’s triumph at the US Open, Mo Farah’s 5000 and 10000 wins, Christine Ohuruogo’s world games triumph … forgive me but I have to sit down as all of this is making me dizzy. I do believe I need to celebrate again!
What better way to celebrate than with another Great British success, a delicious Wall’s Magnum, the ice cream that became chocolates … Maybe not front page news like Mr Murray … but as well as innovative thinking, just as much commitment, drive, ambition and hard work went into making the launch and subsequent sales drive of Magnum Chocolates so successful and we were pleased to be a part of that with the display packaging.
I wonder if we could help out the Lions in four years or contribute to Andy Murray’s future successes? OK, well, perhaps we’ll just stick to doing what we do best … supporting brands and their promotional activities.
As a reminder as of this great summer of success click here for a free download
Fingers crossed for more glory, more successes and more smiles, both in UK sport and in UK business.